Who We Target + How We Reach Them
With all of our community efforts, we seek to reach and retain highly experienced and talented developers and builders with a track record of delivering valuable projects in early startup development, venture capital, consumer tech, commerce, SAAS, and fintech. In order to reach more builders, we work with passionate enthusiasts who believe in building communities on Bitcoin, Stacks, decentralized technology, and creating a more open internet in general. We call these enthusiasts Community Leaders
. These leaders share an intrinsic motivation to improve their communities with Bitcoin, which is what drives us as well.
Finding the right Community Leaders is important because they have the local knowledge needed to influence movements, culture, and priorities within their communities. They provide valuable insights into their local markets and build bridges between internal and external stakeholders. The Stacks Chapters program
is a primary example of this model in action. By providing community training and funding through the Chapters program, we were able to connect and work with incredible community leaders who truly understand the needs and motivations of their local communities. Over the past year, we’ve had the privilege of tapping into the networks and local insights of our Chapter Leaders, which has helped us immensely in organizing high quality localized programming such as Bitcoin Builder meetups and hackathons. Our work with Chapter Leaders has significantly shaped our “on-the-ground” community organizing strategy, which is defined by three key pillars: events, programming, and partnerships.EventsEvents
are a major gateway to activating a community. We’ve witnessed time and time again how effective it can be to gather like-minded individuals and foster connections across a global community. In addition to hosting many events ourselves, we scale our event programming by encouraging Community Leaders to host their own in-person events. We empower them with resources like hackathon playbooks and pre-designed pitch decks to guide them through the end-to-end event planning process. Events are hosted in one of two formats:
- Online: The goal of these events is to introduce and inform people to build on Bitcoin. They provide an overview of web3 concepts, technology, and resources on how to begin their Bitcoin journey.
- In-person (IRL): The goal of in-person events is to create strong connections among community members, inspiring them to work work together and dive deeper into their projects. By forming strong bonds, community members are more likely to lean on each other for support and accountability throughout their Bitcoin journey, which also leads to higher rates of community retention in general.
Examples of our signature events include Bitcoin Builder Meetups (IRL), virtual hackathons, and community town halls (online).Programming
Programming refers to any event that aims to do more than simply bring people together. Programs often require an agenda, curriculum/content, and specific goals. Through programming, we are able to create focused environments where the community can work together on projects, problem-solving, or skill development. Some key examples of programming include hackathons, Clarity Camps, developer workshops, and bootcamps.
In our experience, in-person programming is perhaps the most effective type of community initiative because it enables real-time collaboration, mentorship, networking, and immersive learning between like-minded, mission-driven community members. However, it takes a fair bit of preparation to make sure that people can get the most out of this kind of in-depth programming. We’ve helped our community get to this point by holding numerous “ice breaker” events like meetups, happy hours, social mixers, and networking events, where they’ve been able to get more familiar with the Stacks community and mission.
Ultimately, the goal with programming is to help builders get situated in order to encourage and support them through building on Stacks for the long-run.Partnerships
Partnerships with local establishments enable us to leverage the networks and distribution channels within existing communities. Our partnerships play a major role in helping us reach vast audiences more efficiently, saving us time from having to build new communities from scratch. At the moment, our partnership efforts are geared toward developer communities, colleges and universities, tech incubators, code schools, and startup studios.Where we reach them: List for 2023
The four strategic regions we’ll be focusing on this year include North America (USA), LatAm (Central and South America) Europe + MEA (Middle-East and Africa), and Asia-Pacific. Note that this is not a fixed list. We may add to it or make changes as the community evolves and we learn more about the potential of different regions: