We identify and research
Before anything begins, we compile a list of over 400+ events, hackathons, conferences, etc. from across the industry as a starting point each year, a list we refresh monthly to quarterly with new additions. We vet each event's criteria, from audience development, partners, speakers, speaking opportunities, workshops, event mission to activation opportunities, etc., and determine if it aligns with the Stacks Foundation’s goals.
Questions that are commonly asked in this process: Is the event reaching Builders, Investors, Developers, Founders, etc.; Is there a specific interest with the event: DeFi, NFTs, Building, Governance, etc.; How many attendees does the event attract?; Will attendees be receptive to learning about ‘Building on Bitcoin’ and if so, with Stacks? Does the event align with the Stacks Community Code of Conduct (to name a few). If it's in alignment and our own estimations based on the data shared with us and our own research indicate a great ROI, we work quickly to secure the opportunity before beginning to surface collaboration opportunities throughout the ecosystem. From there, all confirmed events are included in the Stacks Community calendar
and shared via all the applicable social and written channels to create further awareness within the community.