With newly generated clarity on the direction of the Stacks network (Nakamoto, SBTC) as well as a strong wind at our backs thanks to Ordinals, we believe it’s critical to equip the ecosystem with some tools for talking about Stacks clearly and consistently in the highest impact manner. The work within this new (as of this quarter) overarching category of OKRs reflects deliverables both internal and external that are designed to provide a single source of truth in terms of Stacks-narrative guidance. These deliverables can be leveraged by all entities and teams in their communications and should helps us all reflect a more consistent narrative to the general public as we get more aligned on our messaging. This work is happening in partnership with the Comms Working Group within the community.
Additionally, we will be working to grow our community (and capture the broader building on Bitcoin momentum) by engaging with more Bitcoin-forward or Bitcoin-first content, channels, and organizations throughout the next several quarters. This is reflective of the success we’ve had with initial experiments and based on feedback from leadership across the ecosystem. Work from within this category will also include publishing of an updated Stacks roadmap, end-to-end update of copy where needed on stacks.co and other key public properties, and development of a brand and positioning guide for sBTC that fits into the broader Stacks narrative.